You have knowledge people will pay for.
WHAT IS IT?
And how can you develop an ebook
out of it to generate cold hard cash?
Turn your knowledge into an ebook people will pay for.
Enroll now in the Atlanta ebook workshop.
Next Class:
TBA
1. Mike’s latest ebook, a relationship-oriented manual.
2. Pat Flynn’s business ebook–a study guide for architects who have to pass the LEED test.
Section 1: Criteria For A Profitable Ebook.
- Does it address a desperate problem? Does it affect the potential buyer’s ability to start or run a successful business? Does it affect their ability to get, do or keep a good job? To live longer or have a healthier life? Start or keep a relationship? Connect with a higher power? Realize an important dream?
- Are people searching for solutions to the problems your ebook addresses? We’ll show you nifty ways of finding out.
- Can you give ADVICE along with information? Desperate buyers want advice, not data.
- Does the ebook have an emotional edge? Is there an emotional consequence to not having the problem solved? Is it communicated in the ebook?
- Does it have the power of NOW? The best ebooks tap into the current zeitgeist. For example, given Ponzi scheme crook Bernie Madoff, can you show readers how to make sure their broker isn’t ripping them off?
- Do you know the shortcoming of other competitive ebooks? (You WILL have competition. What do they neglect? What is your competetive advantage?)
Section 2:
How To Find A Topic For Your Ebook.
YOU WILL WALK OUT OF THE CLASS WITH AT LEAST 3 IDEAS
FOR A PROFITABLE EBOOK (OR THE MEANS TO GET THEM)
- Four inventive methods for finding “desperate” ideas.
- A list of prompting questions you must ask yourself
- How to find find the desperate in YOUR niche or profession. Sometimes when you know a lot about a topic you assume everyone else does, and can’t see the “desperate” information you have that people will pay for. No worries, that’s what we’re here for!
- Forget your customers, maybe the more profitable ebook should be targeted to your COMPETITORS. Why do you think all the big name bloggers write ebooks for other bloggers?
Section 3: The Best Formats for an Ebook.
- The How To Report. If you’ve got a technique for breezing through a complicated process, you’ve got the foundation for a money-making ebook.
- The Resource Report. If you’re a researcher, this one’s for you. For others, we’ll show you how to dig, coal miner style.
- A Subscription based “info-product.” Perfect for info that should be distributed piece by piece. Example: Life coaching, stock tips.
Section 4: Setting Up The Download
Automation is the key to the ebook’s promise: passive income. eBooks can be sold and delivered without you ever needing to do anything. This means you can make money while on vacation, while sleeping, or when working on other projects. Take a look:
Okay, we know you’re ready to sign up, but it’d be unfair not to list the rest of what you’ll learn in Atlanta’s only ebook seminar:
- How to price your ebook correctly.
- Marketing strategies that won’t cost you a dime.
- Paid marketing techniques.
- Setting up an affiliates sales force.
So who’s teaching
the Atlanta ebook workshop?
Introducing Two of the Most Prominent Writers in Atlanta.
Hollis Gillespie
Syndicated humor columnist and author of the popular Atlanta magazine blog “Inappropriate Conversation.” Gillespie is also the author of three top-selling memoirs (titled Bleachy-Haired Bitch; Tales from a Bad Neighborhood, Confessions of a Recovering Slut and Other Love Stories, and Trailer Trashed; My Dubious Attempts Toward Upward Mobility), a radio commentator for NPR and Georgia Public Broadcasting, the personal-essay judge for the Writers Digest annual creative-writing competition, a guest on The Tonight Show with Jay Leno, television writer and accomplished trapeze artist (not really, but she’s bendy).
Mike Alvear
Huffington Post blogger and Creative Loafing columnist Mike Alvear is the co-host of HBO’s popular sex advice series, The Sex Inspectors and author of Men Are Pigs But We Love Bacon, Alexander The Fabulous: The Man Who Brought The World To Its Knees, and Sex Inspectors Masterclass: How to Have an Amazing Sex Life. His opinion pieces have appeared in The New York Times, Newsweek, Reader’s Digest, Salon.com, and the Los Angeles Times. Alvear has made guest appearances on the Today Show, Tyra Banks and The Greg Behrendt Show, authors a relationship advice column syndicated to the gay press and blogs at www.mikealvear.com (where he’s always looking for guest bloggers–check it out!)
OKAY, ENOUGH ABOUT US.
LET’S TALK ABOUT YOU…
Should you enroll in the Atlanta ebook class?
Hmm…are you:
- An author with an unpublished manuscript that solves a problem?
- A writer with a published book screaming for an accompanying workbook?
- An entrepreneur who wants a quick and easy way to stand out from the crowd?
- A business that wants to repurpose its content/expertise to produce a new revenue stream?
- A personal trainer with a groundbreaking regimen?
- A lifecoach with a method that cracks open people’s lives?
- An advice columnist with a great approach to finding a husband?
- A stay-at-home mom with great ideas on how to manage the household budget?
- A housewife who’s come up with interesting ways to host lavish dinner parties on a dime?
- A divorced parent who can show fathers how to get custody of their kids?
- A dog lover who knows pet-friendly hotels, restaurants and outdoor trails?
- An employment recruiter who can show people how to write the perfect resume?
- A photographer who knows shortcuts to layering in Photoshop?
- A graphic designer who knows wonderful shortcuts to using INSERT NAME OF SOFTWARE HERE?
and the list goes on…
ANYBODY WITH VALUABLE INFORMATION
(or the means to get it)
SHOULD ENROLL IN THIS CLASS.
(Unless the idea of making money
while sipping margaritas is offensive to you)
Sign Up Now and Confirm Your Seat!
Hurry! We’ve sold out every one of our classes.
Next Class:
TBA
11:00 am – 5:00 pm
$175*
100% Safe and Secure – We are PayPal verified. You can also skip PayPal and use your credit cards.
Click now and you’ll get an immediate email
confirming your seat.Tickets available only online.
Rather pay by check? How…late 90‘s. Follow instructions below.* Includes finger food, champagne and inappropriate conversation.
The Atlanta ebook course is held at Telephone Factory Lofts, 828 Ralph McGill Blvd. #106, Atlanta, GA 30306.
We can’t wait to strap a rocket to the back of your money-making ebook and watch you take off! See you at the seminar.
Best,
Hollis & Mike!
Email us at: info@michaelalvear.com
Or call our office: 404-444-8324
Need more information?
Let’s talk.
The only ebooks that sell solve a specific problem. A desperate problem. Something that keeps people awake at night. If you can’t solve a problem don’t write an ebook. Ebooks get the solution to people faster (no waiting for Amazon delivery) and helps them decide quicker (No trying to decide among Amazon’s 9 books).
What constitutes a “desperate problem?” An ebook that shows readers how to use a digital camera doesn’t solve a desperate problem. An ebook that shows a photographer how to use certain features on their camera so they have less post-production work addresses a desperate problem. A photographer who can spend less time in Photoshop, spends more time taking pictures, which affects their ability to make money. A POINT OF DESPERATION.
Ebooks are evergreen. They’ll sell as long as the problem exists.
Do you have an idea? We’ll flesh it out.
Don’t have an idea? We’ll generate them based on your knowledge and expertise.
Sound good? Let’s go!
Sign Up Now and Confirm Your Seat!
Hurry! We’ve sold out every Atlanta workshop.
Next Class:
TBA
11:00 am – 5:00 pm
$175*
100% Safe and Secure – We are PayPal verified. You can also skip PayPal and use your credit cards.
Click now and you’ll get an immediate email
confirming your seat.Tickets available only online.
Rather pay by check? How…late 90‘s. Follow instructions below.
We’re located just north of Downtown Atlanta in the Poncey-Highlands area. Our Atlanta ebook seminar students come from Fulton, Dekalb, Cobb, and Gwinnett County. They come from midtown, Marietta, Norcross, Sandy Springs, near the perimeter, outside the perimeter, on Peachtree or north of metro Atlanta. That includes Suwanee, Lithonia, Lawrenceville, Kennesaw, Emory, Douglasville, Decatur, Chamblee, Conyers, Buford, Alpharetta, Saturn, Pluto, and the ocassional escapee from the nearest black hole.
Atlanta eBook Class
Hollis Gillespie & Mike Alvear
1579 Monroe Drive
Atlanta, GA 30324
Terms and conditions subject to change.
Copyright 2009 Hollis Gillespie & Mike Alvear | All rights reserved
Write a check for the cost of the Atlanta ebook class payable to “Hollis Gillespie” and mail to Hollis Gillespie, P.O. Box 7321, Atlanta, GA 30357-0321.
Using the contact page, send Hollis a note. Include your name, email, which seminar you are signing up for, and the date the check was mailed.
3. After Hollis receives your check, you will get a confirmation email notifying you that you are registered in the Atlanta blog course.
. . . . .
We’re located just north of Downtown Atlanta in the Poncey-Highlands area. Our Atlanta ebook seminar students come from Fulton, Dekalb, Cobb, and Gwinnett County. They come from midtown, Marietta, Norcross, Sandy Springs, near the perimeter, outside the perimeter, on Peachtree or north of metro Atlanta. That includes Suwanee, Lithonia, Lawrenceville, Kennesaw, Emory, Douglasville, Decatur, Chamblee, Conyers, Buford, Alpharetta, Saturn, Pluto, and the ocassional escapee from the nearest black hole.
